WATCH: See our video at the top of this story for a virtual tour of the new store
The Milton Keynes Store will stock premium brands including; Bare Minerals, Benefit, Clarins, Clinique, Estee Lauder, Lancome, MAC, Origins, Too Faced, Urban Decay and YSL and offer a range of premium beauty services.
NEXT currently sells over 250 beauty brands online and the company says it recognised the opportunity to develop an extensive premium Beauty business after a successful online collaboration of Fabled by Marie Claire, which launched Beauty on next.co.uk in October 2018.
Fabled by Marie Claire was then acquired by Next in July 2019.
The aim of the new stores is to create a premium retail environment for Beauty, to complement the offer NEXT already carries through its Online Beauty business.
Alongside this NEXT’s popular Home and Lingerie collections will be available within the new stores; which will further expand the lifestyle offer available to the Next customers in Milton Keynes.
Simon Wolfson, NEXT’s chief executive, said the opening of the MK store is ‘an exciting opportunity’.
NEXT said it is working with its retail teams and brand partners to ensure its MK store complies with social distancing guidelines and procedures that are safe for customers and colleagues. Take a virtual tour of the new store with our picture gallery from the opening day.